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Episode 122  |  19:23 min

Episode 122: Leading with Trust with Fiix Software's Jes Ellacott

Episode 122  |  19:23 min  |  06.11.2020

Episode 122: Leading with Trust with Fiix Software's Jes Ellacott

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This is a podcast episode titled, Episode 122: Leading with Trust with Fiix Software's Jes Ellacott. The summary for this episode is: <p>When companies start leading with trust, they win.</p> <p>Jes Ellacott is our guest on this episode of the <a href= "https://www.georgianpartners.com/the-impact-podcast/">Georgian Impact Podcast</a>. Jes manages the content marketing and creative services team at <a href="https://www.fiixsoftware.com/">Fiix Software</a>, which is upending the way companies track equipment maintenance. Fiix is on a mission to bring trust to the forefront of everything they do, and Jes is leveraging her background in journalism to build trust among customers, employees, and the broader community.</p> <p><strong>You’ll hear about:</strong></p> <ul> <li>Why communicating trust as a core value internally is an important early step.</li> <li>How citing sources, talking to experts, avoiding clickbait titles, and adhering to journalistic ethics can build trust in marketing.</li> <li>Trust in the era of COVID-19, and how empathy in messaging is key.</li> <li>How a data driven company stepped back from hard metrics to build trust through culture change.</li> <li>The value of pointing out and encouraging trust building behaviours at all levels of a company.</li> </ul> <p><strong> </strong></p> <p><strong>Who is Jes Ellacott?</strong></p> <p><a href="https://www.linkedin.com/in/jesellacott/">Jes Ellacott</a> is Content Marketing Manager at <a href= "https://www.fiixsoftware.com/">Fiix Software</a>, a cloud-based CMMS is disrupting the market by revolutionizing how thousands of companies worldwide schedule, organize, and track maintenance. She has a degree in Journalism from Carleton University, and a Graduate Certificate in Documentary Production from Algonquin College. Before Fiix she was Blog Editor and Content Manager for Technavio.</p>
Takeaway 1 | 01:13 MIN
How Fiix is rethinking areas of it's business to ensure trust is at the forefront🤔
Takeaway 2 | 01:07 MIN
How citing sources, talking to experts, avoiding clickbait titles, and adhering to journalistic ethics can build trust in marketing 📝
Takeaway 3 | 01:13 MIN
How to encourage trust building behaviours at all levels of a company.
Takeaway 4 | 01:27 MIN
How to go to market in a trust-first way.